about us

  • We are Mauvelle - a student-run jewelry startup born in Phoenix, Arizona. We are just a group of friends at school, with a simple and sincere mission: to create well-crafted, heartfelt daily jewelry that fits
    every stage of your life, without emptying your wallet.

  • Everything began with a gathering in our library. Like many others, we were tired of the dilemma in the market: fast fashion accessories would fade or cause allergies after just one wear; high-end brands were priced as high as a month's food expenses; and the styles were all the same, making it easy to spot duplicates on campus. As college students, we wanted something different: small, warm accessories that could add a touch of color to the morning classes and carry a silent memory - a graduation, a date, a big or small highlight in life - all at a reasonable price that we were willing to pay. So, we decided to make them ourselves.

  • Every necklace, pair of earrings and ring we sell is carefully selected by us, tried on repeatedly and only put on the shelves after we truly approve of them. We wear each piece of jewelry for several consecutive weeks - to classes, to the library late at night to study for exams, and on weekend hikes in the Sonoran Desert integrating them into all aspects of our daily life to ensure they can stand the test of your real life. We only use hypoallergenic materials because we understand all too well the disappointment of falling in love with a pair of earrings only to have an allergic reaction and inflammation after wearing them. We have cut out multiple layers of middlemen and huge retail markups, so that we can deliver durable and thoughtful jewelry to you at an affordable price that is suitable for students and the general public.

  • For us, jewelry is never about showing off or being flawless. It's about those small moments in life: the delicate necklace you never take off, like a silent embrace; the pair of stud earrings you pick up when you want to get back in touch with yourself; that tiny, shining reminder that you deserve to celebrate every bit of the journey of life, no matter how big or small.

  • Our story has just begun, and all of this is inseparable from you. Every order you place is helping a group of college students protect this small dream.

Thank you for allowing us to be a bright note in your life story.